Archive for June, 2005

Texas Music Festival

Texas Music Festival opens tonight at UPC campground - The public is invited tonight to the first performance for Texas Music Festival 2005 at the United Pentecostal Church District Campground in Lufkin, featuring a Louisiana recording artist known for his wide-ranging talent.

Timothy Spell will begin the concert program at 7 tonight with his mix of Christian music, including contemporary, traditional, black gospel and R&B.

Gospel singer Karen Harding, winner of the 2003 National Christian Talent Search, also will be appearing, according to Diane Green, with Texas Ladies Ministries, which is sponsoring the concert.

Other artists include violinist Tak Kwan, with Canada’s Toronto Symphony Orchestra, and Howi Tillar, presenting Christian-themed dramatic performances set to music, Green said.

CDs and benefit concert recordings from various artists will be available for sale in the lobby at the event.

The festival will continue the first three days of the 59th Annual Family Campmeeting, which runs with various seminar and conference events through Friday.

Some of the artists will stay Tuesday and Wednesday, teaching music seminars covering jazz piano, black gospel organ, new repertoire review, vocal performance, directing 101 and more, according to a festival press release.

The Texas District Campmeeting begins Tuesday, with services at noon and 7 p.m. Morning services begin at 10 a.m. Wednesday through Friday, with a special Family Forum at 10 a.m. Wednesday.

The concert is from 7 to 9 tonight. Tickets are $10 at the door of the tabernacle on U.S. Highway 59, south of Lufkin. All proceeds benefit the Texas Bible College.

For more information on conference events, contact the district office at: 632-7718 or check the district’s Web site at: www.txdist-upci.org.

Ashley Cook’s e-mail address is acook@coxnews.com
By ASHLEY COOK, The Lufkin Daily News

A.G. Media’s GospelCity Wins

A.G. Media’s GospelCity Wins Online Marketing Campaign to Promote the Upcoming ‘Urban IMPACT Summit’ Conference

MONTREAL, June 22, 2005 (PRIMEZONE) — A.G. Media Group, Inc. (Pink Sheets:AMGJ) today announced that it has been selected as the official online sponsor partner for the groundbreaking new Urban IMPACT Summit conference.

The Urban IMPACT Summit, featuring Gospel music trailblazer Dr. Bobby Jones, is a groundbreaking new conference aimed at the Urban and Gospel music and entertainment communities to provide education, networking and overall new business development for this burgeoning industry. The genesis of the Summit is to bring together both Christian and mainstream Urban artists, industry personalities and legends. Scheduled to appear at the Summit are: Cheryl “Salt” James (of R&B Rap pioneering group Salt & Pepa), Rapper BBJay, John P. Kee, Tremaine Hawkins, Stephen Hurd, Tye Tribbet, Edwin Hawkins, Olympic Silver Medalist Annia Hatch, R&B legend Alyson Williams, Twinkie Clark, Columnist Flo Anthony, Kurt Carr, Dr. Shirley Caesar, Songwriter David Frazier, Melvin Crispell, and a host of others. In addition, the event will feature a live album recorded by James Hall, one of the first artists to uniquely marry urban-jazz flair with solid Christian lyrics. Also featured will be Tapings of Bobby Jones for New Artists on the Word Network.

Under the partnership, A.G. Media will provide an 8-week comprehensive promotional campaign consisting of specialized advertising placement on the GospelCity.com web property with digital media services including interactive targeted direct e-mail and an online contest to drive awareness of the event and encourage attendee registrations. Urban IMPACT Summit has agreed to include the GospelCity brand in all of its marketing and publicity initiatives as well as on-site placement of the logo which provides the company credibility and extensive visibility with the over 5,000 expected conference attendees. The contract also calls for A.G. Media to collect fees for its online integrated promotional activities.

“We selected A.G. Media for their unprecedented brand recognition and expertise in marketing to the Urban and African American audiences,” stated James Walker, Director, Urban IMPACT Summit and Managing Partner of JW Consulting, LLC which produces the Summit.

“We are very pleased to partner with the Urban IMPACT Summit, as we believe this conference will not only significantly impact the music industry but also introduce A.G. Media to a broader audience and new customer acquisition opportunities,” stated Pierre Redding, President, A.G. Media Group.

The Urban IMPACT Summit Conference will be held in Mashantucket, Connecticut at Foxwoods Resort from August 7-10 and marks the first hosting of a Christian related event for the world’s largest resort and casino. A.G. Media’s president, Pierre Redding, will also be a featured panel speaker at the event.

About A.G. Media Group, Inc.

A.G. Media Group (http://www.agmediagrp.com) was established to become a leading Christian media holding company comprising Christian-based Internet, print, radio and television related content properties and technology development services. A.G. Media is also focused on the development of valuable, high demand content for distribution through multiple media outlets and through its continually growing audience base.

About GospelCity

GospelCity, part of A.G. Media Group’s Internet and New Media Division, utilizes new media technologies and services to provide access and exposure to Christian music and entertainment. GospelCity produces GospelCity.com, recognized as the leading web destination for Urban/Gospel Christian music fans and consumers who desire to access Christian music, artist information, inspirational content, community exchange and spiritual programming online. GospelCity.com offers an easy and enjoyable means to connect consumers with the Christian music industry and with other Christian music fans and consumers.

About the Urban IMPACT Summit

The Urban IMPACT Summit is the premier event for the music industry’s who’s who to network, share knowledge, and discover new talent! Unique to this event, the Mashantucket Pequot Indian Tribal Nation will be sharing its music and cultural experiences. The vision is to educate, inspire, and inform aspiring and current performers, producers, songwriters, radio announcers, and others who desire to fulfill their dreams of joining the music industry and further developing their careers. The panels, seminars, new artist showcases, and receptions offered at the Summit impart a standard of excellence to aspiring professionals through instruction, networking, and mentoring. The Urban IMPACT Summit developed from a conversation between Dr. Bobby Jones and entertainment attorney James L. Walker, Jr. The goal of the Urban IMPACT Summit is to Embrace, Educate, and Direct our people to opportunities. If an artist or label would like to be a part of the Summit or perform on Bobby Jones’ show for the Word Network, they should call 203 324 0091 or visit www.urbanimpactsummit.com.

Distribution Source : PrimeZone Media

Area excited about Christian music festival

It’s Alive! Area excited about Christian music festival - Christian rock artist Sarah Kelly performs Wednesday during the 18th annual Alive Festival at Clay’s Park Resort in Canal Fulton.
T-R/Pat Burk

CANAL FULTON – There’s something different about the Alive Festival – and it’s what keeps area residents going back again and again.

About 15,000 people gathered for the first day of the 18th annual Christian contemporary music festival at Clay’s Park on Wednesday. The four-day event runs through Saturday.

“You can bring your family to this and not have to worry about what they see or hear,” said Jessie Edwards of Bolivar.

Edwards and her husband, Scott, took their five children to the festival and are camping on the park grounds.

It’s the family’s second year at Alive. Edwards said they returned because they love the music.

“The kids listen to what they like, and we listen to what we like,” she said.

Four stages are set up at Alive – all featuring music by Christian artists. On Wednesday, youths proceeded from venue to venue, many wearing T-shirts of their favorite artists and some that said “Jesus Freak” or “No high like the Most High.”

The main stage – the Amphitheater Stage – featured popular bands Blindside and Audio Adrenaline Wednesday night.

Mandi Heflin, 18, of Millersburg said she was most excited about the Chicago-based band, Superchic[k], whose message is to inspire, empower and entertain with a call to rise above society’s happenings.

“I’ve been tracking them for several years and trying to see them in concert,” said Heflin.

Heflin’s friend, Kristina Fox, 17, also of Millersburg, said she was looking forward to Audio Adrenaline, a Christian rock band.

“They have good music,” said Fox. “The lyrics are Christian and a good influence.”

Tammy Ridenbaugh of Big Prairie said she was excited to take her daughter Haley Butler, 14, to the festival.

“It’s a good place for teenagers to come to worship the Lord,” said Ridenbaugh.

A group of seven teenagers from Garaway and Hiland highs must have agreed with Ridenbaugh as they were camping for all four days.

Among them was Caren Lash, 18, who said she thought that more people from Tuscarawas County and surrounding areas seemed to attend Alive each year.

“A lot of churches come up,” said Lash. “I think it’s getting bigger and bigger.”

Alive also attracts those from out of the area as well. Tickets have been ordered from 40 states and Canada.

Kevin Sargent of Point Pleasant, W.Va., said this is his family’s third time at the festival that they attend with their church youth group.

Sargent was watching Christian rock artist Sarah Kelly perform on the Beach Stage. Among her songs was one called “Letting Go,” which she described as “chill out rock.”

“It’s a good environment for youth,” said Sargent.

The festival also features seminars geared toward teenagers, parents and worship.

Today’s bands include Toby Mac and Newsboys. Canton-based band Reliant K is scheduled to play Friday. The Alive Festival is sponsored by The Times-Reporter, The Canton Repository and The Massillon Independent.
By RYAN KARP T-R Staff Writer

SonFest 2005 Christian Rock

SonFest 2005 Christian Rock Fest Begins Tomorrow

Three days of worship, live music and Hollywood entertainment can be found at Paramount’s Carowinds during SonFest 2005. The three-day music festival showcases some of today’s greatest Christian artists in the Paladium Amphitheatre June 23-25.

With seven studio albums to their credit, Audio Adrenaline has garnered four Grammy Award nominations and multiple Gospel Music Association Dove Awards, Christian music’s highest honor. The band recently appeared on VH1’s documentary, “Religion — A Pop Culture,” telling the story of how they reach the masses in a secular market where Christian music is just beginning to gain momentum.

With a music career that stretches more than 10 years, Audio Adrenaline has achieved the longevity that only a handful of artists experience in today’s fast-paced, ever-changing music industry.

Platinum-selling rock band Third Day’s rise to superstardom began nearly 12 years ago. Since then, the five-man group has earned 23 Dove Awards, nearly two dozen No.1 radio singles and has surpassed the $5 million mark in career sales.

Following a phenomenal year in 2004 with the release of their album, “Wire,” Third Day won its second Grammy in February for best Rock/Contemporary Gospel Album. At the Dove Awards in April, the band won trophies for best Rock/Contemporary Album and for their participation in “The Passion of the Christ: Songs,” which won the Special Event Album.

Newsboys describes their 13th album “Devotion” as a natural progression from their previous blockbuster, “Adoration: The Worship Album.” Released in November, Devotion exemplifies the band’s renewed spiritual dedication and commitment to forge a stronger ministry for its audience.

“It’s the next step, isn’t it? You adore something, and then the next step is that you can become devoted to it,” said Peter Furler, lead singer of Newsboys. “Adoration isn’t quite enough, and I think devotion is moving one step further. It’s a process.”

Newsboys’ achievements include more than 20 No. 1 radio hits, three gold records, millions of records sold, three Grammy nominations and four Dove Awards.

Other artists confirmed for SonFest 2005 include Thousand Foot Krutch, Relient K, Stellar Kart, Hyper Static Union, Hawk Nelson, Kutless, Jeremy Camp, Josh Finklea, Third Day, Dizmas, Mainstay, Passing Thru, Casting Pearls, Casting Crowns, Toby Mac and Cameron Mills.

Advance ticket purchases for SonFest 2005 are available through Ticketmaster by calling 800-888-4386, by logging on to www.ticketmaster.com, or at any Ticketmaster outlet. Tickets include a reserved seat in the Paladium and park admission.

Discount tickets for groups of 10 or more are available by calling Paramount’s Carowinds.

Paramount’s Carowinds is open for daily operation through Aug. 28. Weekend-only operation resumes Sept. 10 through Nov. 6. The park also is open Sept. 5. The park is closed to the public on Sept. 24 and 25, and Oct. 1 and 2

MP Madzore Goes Gospel

MP Madzore Goes Gospel - FROM the hassles of fighting battles in the political arena to being a born again Christian and subsequently releasing a gospel album - that’s the story of Glen View MDC Member of Parliament, Paul Madzore.

He has been hauled before the courts of law for his role as an opposition MP, and has had to contend with marauding Zanu PF youths.

But if his debut effort has anything to do with spiritual maturity, then Madzore will look at his political life from a different perspective.

And indeed he has started to look at the political sphere with “a Godly eye”.

According to him, his eight-track album entitled Ndiyani Anotonga is a dedication to the leadership to embrace the Bible - which is the word of Christ - bearing in mind the vital lesso that after all has been done, God has the last say.

Unlike Minister without Portfolio, Eliot Manyika’s propaganda albums, Madzore’s release steers clear of politics, deciding instead to border on popular church hymns.

“Purely gospel, my brother,” is how he describes his album.

It is an effort that will do justice to the cliché “sizzling album.” Among the interesting tracks is the hymn Mweya Wangu une Muponisi, a popular Methodist Church song.

Other tracks are Ndiani Ane Simba, Hosana wekudenga, Ndiani ane simba (Instrumental) Jesu Ndiswededzei, Simba rekufamba naro and plug track, Nerimwe zuva.

The album was recorded at DAT studios and is being marketed by Pastor Kasi’s Gospel Train Records.

However, listeners will have to keep their fingers crossed because the album might not receive airplay due to political interference.

Madzore, a Catholic, said: “I cannot say my album is not being played because of political interference or anything like that. But I understand that all radio stations have the album. In fact, 20 were distributed to DJs. I will wait for some time and see what happens.”

The broadcasting monopoly, Zimbabwe Broadcasting Holdings is famous for censoring anybody perceived to belong to the opposition camp, while overplaying those who sing praises for the ruling Zanu PF party.

“This album is a message to leaders to get one thing straight. We are all answerable to God and there is no way we can live in a vacuum. God will answer all our prayers because only he can save us,” said the Glen View MP.

Madzore becomes the third high profile politician to release an album this year, after Manyika and Jonathan Moyo’s Zimbabwe 2005 and Phambili leTsholotsho respectively, which were both used to campaign in the 31 March parliamentary elections
Zimbabwe Standard (Harare)
John Mokwetsi

BMI Christian Music Awards

BMI Christian Music Awards Reveal ‘Glory Defined’ as Song of the Year; Mark Hall Crowned Top Songwriter; Four Share Publisher Prize

NASHVILLE, Tenn.–(BUSINESS WIRE)–June 20, 2005–Performing rights organization BMI saluted the writers and publishers of the past year’s most performed Christian songs during the BMI Christian Music Awards tonight, with highest honors reserved for Building 429’s “Glory Defined” as Song of the Year and Mark Hall as Songwriter of the Year.

Senior Vice President Phil Graham, Vice President Paul Corbin and Director Joyce Rice of BMI’s Writer/Publisher Relations department presented BMI Citations of Achievement to 22 songs in five categories: AC (Adult Contemporary), CHR (Christian Hit Radio), Contemporary/Traditional Gospel, Rock and Southern Gospel.

Staged at the company’s Music Row offices, the ceremonies featured special performances by Casting Crowns, Dottie Peoples, Legacy Five and George Rowe for the crowd of 250 writers, artists, and executives.

Jim Cooper and Jason Roy won the BMI Crystal for Most Performed Christian Song of the Year as writers of “Glory Defined.” Published by Dayspring Music LLC, “Glory Defined” was recorded by Building 429 on their debut album Space In Between Us (Word Records). Roy is front man/guitarist and Cooper is producer of the group. “Glory Defined” was recognized for AC and CHR airplay.

Mark Hall, lead singer of Casting Crowns, earned the title of BMI Christian Songwriter of the Year by collecting four BMI Citations of Achievement for writing “If We Are the Body” and “Who Am I,” each included in the AC and CHR categories. Both songs are from Casting Crowns’ self-titled, platinum debut on Beach Street/Reunion Records.

In addition to Roy and Cooper, songwriters collecting two Citations each were Aaron Sprinkle in the Rock category (”Rawkfist” and “Sea of Faces”) and AC-CHR winners Marc Byrd (”God of Wonders”), Kenny Greenberg (”More”) and Brendan Graham (IMRO) (”You Raise Me Up”).

Other 2005 BMI award-winning songwriter/artists were rockers Pillar, John Cooper of Skillet, Michael Tait & Chad Chapin of Tait, and Thousand Foot Krutch; urban stars Fred Hammond and Keith “Wonderboy” Johnson; and Southern Gospel voices Gerald Crabb, Wayne Haun, Annie McRae and Rodney Griffin of Greater Vision.

The ceremony also announced the Publisher of the Year, which was a four-way tie among Christian Taylor Music, Club Zoo Music, Inc., SWECS Music and Songs of Greater Vision. The award is determined by the highest percentage of copyright ownership in award songs.

Club Zoo Music, Inc. (owned by Franklin Miller and Sawyer Brown’s Mark Miller) and SWECS Music (owned by three-time BMI Christian Songwriter of the Year Steven Curtis Chapman) collected the honor for publishing the Casting Crowns hits “If We Are the Body” and “Who Am I.”

Two Southern Gospel companies also accepted the accolade: Christian Taylor Music (owned by Dottie Miller) with “I Wish I Could Have Been There,” “If It Had Not Been the Lord” and “Places To Go, People To See”; and Songs of Greater Vision (owned by Greater Vision group members Rodney Griffin & Gerald Wolfe) with “He Is To Me” and “Just Ask.”

About BMI:

Now marking its 65th year in business, BMI is an American performing rights organization that represents more than 300,000 songwriters, composers and publishers in all genres of music. With a repertoire of more than 6.5 million musical works from around the world, the non-profit-making corporation collects license fees from businesses that use music, which it then distributes as royalties to the musical creators and copyright owners it represents.

BMI’s Citation of Achievement performance certificates are given annually in recognition of popularity in the field of popular music, as measured by feature broadcast performances on American radio and television; this year’s Christian Music Awards eligibility period ran January 1, 2004 through December 31, 2004.

A complete list of the BMI Christian Music Awards winners is included on BMI.com. High resolution photos will be available at http://press.bmi.com. To request access to the press site, please contact mediarelations@bmi.com.

Christian Music Festival in American Falls

Christian Music Festival in American Falls
American Falls -
Musicians from all over the country are in American Falls for the Ignite for Christ Music Festival. The festival features several different bands, and brings together people of all religions. The musicians hope to inspire the audience to dig for something deeper in their lives. They say it’s fun to play in new places and for new people.

Most of the people attending are from around the area, but everyone is invited to camp out for the entire three day event.

The Music Festival is at the Power Country Fairgrounds. It continues through Sunday night.
By Melanie Lynn

United Nations in Worship

“United Nations” in Worship - This Ain’t your Momma’s Choir - Christian Unity Grows
International Worship Institute (IWI) bridges racial, age, religious and international differences at annual conference in Grapevine, Texas.

Grapevine, TX (PRWEB) June 15, 2005 — It has been called the “United Nations of Worship.” The participants come from different races, states, backgrounds, nations—but when they worship, the many voices are woven together in spontaneous celebration and song.

For four days and nights, thousands of worship leaders, musicians, pastors, dancers, choir directors and Christian lay people from around the globe will gather for a worship explosion at the 19th annual Worship Institute at the Gaylord Texan Resort and Convention Center in Grapevine, Texas, July 5-8, 2005.(www.worshipinstitute.com) From 8 am to after midnight, the sounds of rock, gospel, jazz, ethnic drums, and alternative music will be enjoyed by teens to grandparents representing the rainbow of American cultures, including Caucasian, African, Hispanic, and Asian.

United Through Worship
“The Institute helps to unite the nations through worship,” explains LaMar Boschman, Dean and Founder of the Worship Institute. “Across the world, whether you are in the jungles of Guatemala, cathedrals of Europe or wooden pews of America’s heartland, the advent of the digital world has made it possible for people to experience the same songs of worship with their own unique expression.”

And, unique it is. At the Institute, worship is about participation not pious observation. From the moment the music starts, people are clapping, singing, and dancing, while the youth are jumping in the isles with arms raised like at a rock concert. The 140 voice choir comprised of worship leaders shake the building with a Grammy sound. The Friday night session processional with flags, dancers, Jewish shofars, banners and tambourines has the majesty of an Olympic ceremony. www.worshipinstitute.com

Diversity Builds Harmony
Diversity often means division, but at the Worship Institute diversity means strength and harmony. “An orchestra is built on diversity. Imagine the 1812 symphony without the trumpet or the Beatles without the drums,” states Boschman. “We celebrate diversity because we know how important it is to our faith and success as musicians.”

Christian Music is Big Business
The popularity and remarkable growth of the Christian music industry has gotten the attention of Nashville and Wall Street. Christian rock is the fastest growing segment of the music industry with Christian CD sales increasing 10% while CD sales are stagnant for other genres. In 20 years it has grown from at $85 million to a $720 million a year business with sales larger than classical and jazz combined. The “Songs of Worship” series from Time Life is the best selling offer in it’s company history.

The Worship Institute provides over 100 workshops, master classes, and general sessions. Participating singers, choir leaders, musicians and pastors improve their technical skills, learn new techniques, build friendships and strengthen their spiritual growth. There are many stories of worship leaders who thank the Institute for helping them advance their career and find jobs in other cities and nations.

Eight Evening Sessions Open to Public
The 7:00 and 10:30 evening sessions are open to the public. This year’s featured, award winning guests and popular speakers for the 7:00 sessions are Rita Springer, Darrell Evans, Morris Chapman, James Robinson, Bob Sorge, Ross Parsley and Boschman. Young people will take worship to the “Extreme” limit during late-night sessions that kickoff at 10:30 PM and close at midnight.

No Worship Wars Here
One faculty member explains, “In a world of wars and conflict, we are seeing that harmony may be found through the universal language of music expressed through a heart of worship.” Boschman adds, “There are no worship wars among true worshipers because their love for God builds unity.”

The 19th annual Worship Institute from July 5-8 will be at the Gaylord Texan Resort and Convention Center in Grapevine Texas. Registration is required for the workshops, classes and daytime sessions. Evening and late-night youth sessions are open to the public on a first-come, first-served basis.

For more information call, (817) 354-0690 or visit www.WorshipInstitute.com

Christian Music Artist Mary Mary Signs

Sony BMG’s Platinum Selling Christian Music Artist Mary Mary Signs Interactive Marketing Agreement With A.G. Media MONTREAL, CANADA (BlackNews.com) - A.G. Media Group, Inc. (NQB Pink Sheets: AMGJ.PK) is extremely pleased that Sony BMG has selected its GospelCity.com property to promote Sony BMGs Platinum selling and Grammy Award winning duo self titled new album Mary Mary. The marketing agreement features a comprehensive and interactive campaign that includes; email promotion, internet radio commercials, audio interviews, customized listening centre, banner ads and contests.

With over $15 million in gross product sales since their smash debut single Shackles from the Thankful album, Mary Marys fans are impatiently waiting for the new album. As described on Sony BMGs Mary Mary website Fans who have been eagerly waiting for new music from the pair are going to be blown away by Mary Mary’s third album which is packed with highlights, including the groove-driven “Heaven”, with its upbeat positive message. Erica says of the song, “We were sitting in the studio working on something else trying to make a hit and after three days, it wasn’t coming together. And then ‘Heaven’ just came. That song was meant to be. The message is incredible because it says you have to have a relationship with God if you’re planning on making it to heaven. You have to have Christ in your heart and He has to shine in your life.”

“Our belief and dedication in the Gospel music segment has positioned GospelCity.com as a core vehicle for artists wanting to reach a wide audience. We are very proud that Sony BMG has chosen us as one of its vehicles to launch one its most important artists Mary Marys third album Mary Mary,” said Pierre Redding, President of A.G. Media Group.

GospelCity.com continues to be the online brand of choice for presenting content on mainstream and inspirational artists. Previous artists promoted on the site include Ruben Studdard, Gladys Knight, Smokie Norful, R. Kelly amongst others.

As a leading source for mainstream to access 4 billion-dollar Christian music industry, GospelCity.com provides advertisers a valuable medium to target their customers.

About A.G. Media Group, Inc.
A.G. Media Group (www.agmediagrp.com) was established to become a leading Christian media holding company comprising Christian-based Internet, print, radio and television related content properties and technology development services. A.G. Media is also focused on the development of valuable, high demand content for distribution through multiple media outlets and through its continually growing audience base.

Safe Harbor Statement
All statements other than statements of historical fact included in this press release are forward-looking statements within the meaning of the private securities Litigation Reform Act of 1995. The forward-looking statements, including statements about the company’s future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the company and factors that are subject to uncertainties, risk and other influences, which are outside the company’s control, and may yield results differing materially from those anticipated.

Media Contacts:
A.G. Media Group, Inc.
Nina Silverstone, Chief Financial Officer
(800) 858-3207 ext. 225

Investor Relations:
MacReport.Net, Inc.
Mr. Tom Speciale
631-423-4222
www.macreport.net

Christian artists breathe new life

Christian artists breathe new life into tradition NASHVILLE - As Christians across America rediscover the power of hymns, the music community is reviving the classic church repertoire through a wave of albums from some of the biggest contemporary Christian stars.

Coming on the heels of the praise and worship boom, the hymns movement is already having an impact in the marketplace.

But where praise and worship contributed potent new songs to the religious music lexicon, this new movement relies on the traditional hymns that most church-going Christians grew up singing in pews on Sunday morning.

And that seems to be a big part of the attraction.

“Hymns are timeless,” says contemporary Christian superstar Amy Grant, whose “Rock of Ages … Hymns & Faith” debuted at No. 1 on the Top Christian Albums chart in May. The Word/Curb/Warner Bros. release has sold 54,000 units, according to Nielsen SoundScan.

“What I find interesting is those of us that are recording hymns are not recording them the way we grew up with them,” Grant adds. “We’re all going in and putting a more current, creative twist on these songs.”

Genre mix

So, while the lyrics are classic, the projects represent an array of styles. They range from the Oak Ridge Boys’ signature country/Southern gospel sounds on “Common Thread” (Spring Hill Music) to the urban pop of Out of Eden’s “Hymns” (Gotee) to the jazzy organic approach MercyMe frontman Bart Millard takes on “Hymned,” a solo effort due Aug. 16 on Simple/INO Records.

Other key recordings include Jars of Clay’s “Redemption Songs” (Essential), Ashley Cleveland’s “Men & Angels Say” (Rambler), Buddy Greene’s “Hymns & Prayer Songs” (Spring Hill) and numerous multi-artist collections such as Spring Hill’s “Shout!Hymns” and Maranatha Music’s “Top 25 Emergent Hymns” and “Celtic Hymns.”

Further, Dove Award-winning trio Selah has built a successful career reviving hymns on several Curb Records albums.

“When you put all those hymns records up together, those unique voices come together and the one unified voice is the timeless truth of the lyrics,” INO Records president Jeff Moseley says.

Indeed, Grant says the lyrical depth and theological content found in the hymns are providing inspiration for artists and fans.

“The lyrics are the things that are so phenomenal about the hymns,” Grant says. “You might forget every sermon from your childhood, but you remember the teaching because it was in the songs.”

Grant’s most recent set, released in May, features a rootsy take on such favorites as “I Surrender All,” “Joyful, Joyful, We Adore Thee,” “Sweet Will of God” and “Rock of Ages,” a duet with husband Vince Gill.

“Rock of Ages” is Grant’s second hymns album. Her 2002 hymns collection, “Legacy … Hymns & Faith,” has sold 465,000 units.

Revival spirit

Whatever the commercial possibilities for hymns albums, many of the artists seem more driven by a quest to revive the repertoire.

Millard chose to make his first solo album a hymns project in part because he wanted to create something special for his young son. “I was talking to someone and said, ‘It’s weird. The way that music is going, there may be a chance that my son won’t have memories of old hymns as I did growing up,”‘ he says, pointing out that many churches have replaced hymns with contemporary worship music. “It was hard to think about it, and that’s part of the reason I wanted to do this, to respect where I came from and the music I grew up (hearing).”

Soulful rocker Ashley Cleveland agrees. “I’m an ongoing crusader to keep the hymns alive in the church. This is my maximum effort on that front,” she says of “Men & Angels Say.”

“I’ve played so many churches where no hymns are done and so many people that have come into the church in the last 10 to 20 years don’t come from a church background and don’t know them,” she adds.

Likewise, the members of pop/rock outfit Jars of Clay loved the idea of introducing their young rock audience to the classics. Their hymns album debuted at No. 1 on the Top Christian Albums list in April and has scanned 84,000 units.

“The hymns are such a big part of our experience,” the group’s Matt Odmark says. “We really hope this record will connect with people that are younger, that have not grown up in a church environment … that they’ll be attracted to the timeless nature of what goes on in a good hymn.”

Renewed relevance

But some younger people still are not familiar with hymns and might be predisposed to think of them as an older generation’s music.

“There is a mind-set that they represent antiquity, (that) they are dusty old relics that aren’t relevant, but to me nothing could be more relevant,” Cleveland says. “There is so much division in our culture and even within the Christian community, but when you pull out a hymn that everybody knows, we are all unified.”

Artists admit that there’s a risk involved if hymns become the next trend. “We got a bittersweet taste thinking people are trying to saturate the market,” Millard says of the onslaught of praise and worship albums.

Out of Eden’s Kimmey agrees that while it’s good to see the hymns receiving renewed exposure, she hopes the pendulum does not swing too far.

“I think worship got branded as a style of music and to me, a rap artist can do a worship song. It doesn’t have to be acoustic guitar and a vocal. It’s dangerous if you begin to brand things because then we leave out a lot of different cultures. So I hope the hymns don’t become so commercialized that they lose some of their strength and purity.”

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