Listeners tuning in to the Gallatin Valley’s only local Christian radio station should not assume that they’ll hear organ-banging hymns or DJs preaching. At radio station KCMM-FM 99.1, The One, the DJs play rap, hip-hop, heavy metal, rock and pop music.
The artists love God, and their lyrics are clean.
The Christian music genre has been gaining a foothold across America and in the Gallatin Valley, host to at least five Christian music concerts this year. The Gospel Music Association in Nashville, Tenn., reports that Christian and gospel music sales rose from $381 million in 1995 to more than $700 million in 2005.
Having a local contemporary Christian station has helped the music thrive here, Bryan Brucks said Tuesday after finishing his morning show on The One.
Brucks, 54, of Manhattan, and Deb Bjelland, 48, of Bozeman, have been hosting “Bryan and Deb in the Morning” from 6 a.m. to 9 a.m. Monday through Friday for three years.
The show hosts prepare little. Their on-air conversations are unscripted, although they do read funny headlines and a daily top-10 list. Brucks and Bjelland wear headphones and speak into their microphones, but they converse with each other as much as with their audience. Their rapport is natural, full of laughter and jokes - and a few pauses for sips of coffee.
‘It’s just chemistry’
“We’ve known each other for years. It’s just chemistry,” Brucks said.
“But we do it off the air, too,” Bjelland said.
During Tuesday’s broadcast, Brucks read a story about a 5-year-old boy who tried to hitchhike home from his grandma’s house because he missed his mom. He also read one about a man who painted his sheep red to freak out passers-by. Brucks then asked Bjelland why the man didn’t paint the sheep construction orange.
“That’s just sick,” Bjelland responded, bringing them both to laughter.
“Christian music has become more mainstream. It’s really developed a following in the last eight years,” Brucks said.
“It’s not, ‘How great thou art.’ It’s good music,” Bjelland said. “We’re not going to preach at you. That’s not what we do.”
As the faces of The One - making regular public appearances and with their pictures on an Interstate 90 billboard - Brucks and Bjelland are at the center of the Gallatin Valley’s Christian music scene.
For a recent concert by Mercy Me and Audio Adrenaline, two Christian bands, Brucks and Bjelland took two busloads of local residents to the Billings show. Concertgoers ranged from families to men with long hair and women with tattoos, including children, teenagers, college students and people in their 50s.
“Every Christian you see isn’t toting a Bible and carrying an 8-foot cross,” Bjelland said. “We’ve wanted to break that stereotype because it’s not that way.”
Small space
Inside The One studio, Brucks and Bjelland sit next to each other in front of a control board and a couple of computer screens. The room, roughly 8 feet by 10 feet, has barely enough space for the single desk that holds the sound equipment, and for two chairs. Christian hits are archived on a hard drive, although a few compact discs are kept.
A poster on the wall features several different names for Jesus - teacher, the beloved, good shepherd. Others are promotional posters for Christian bands.
Neither Brucks nor Bjelland has a degree in radio broadcasting, but both are Christians who attend church regularly.
Brucks, a former family counselor, has some professional training from attending radio broadcasting conferences. Bjelland, who has a background in marketing and sales, has no training.
“I think that one of the things that makes us good at this is we aren’t highly trained,” Bjelland said. “We are definitely a team. Neither of us likes to be on the air by ourselves.”
The two met several years ago at The One’s sister station, KGVW-AM 640, which is housed in the same building as the FM station. Brucks co-owns KGVW and hired Bjelland to sell advertising 10 years ago. She also announced the weather, time and temperature on the AM station on weekends. She later turned that gig into an afternoon show.
The One began broadcasting five years ago. It’s a nonprofit station managed by Christian Media Ministries Inc. and supported by listeners. Funding comes from individual donors and sponsors. The station also sells some advertising.
After The One’s launch, Brucks realized it needed a morning show. He and Bjelland already joked around, yelled at each other and acted like siblings in the office.
“I knew that if we could transfer that relationship to the air it would work,” Brucks said, adding that the show has improved and grown in popularity since it first aired.
When the two of them aren’t on the air, the station plays a satellite feed from Nashville-based Christian Hit Radio. The One also has an afternoon show hosted by local DJ Korey Kindsfather, known on the air as Double K.
Growing popularity
Thanks to the growing popularity of Christian music, several Christian artists are getting air play on top-40 and adult contemporary stations. One recent example is The Fray, played on The One and on the local top 40 station, KISS-FM.
Brucks said artists are writing better music and the number of Christian record companies is growing.
To bring more Christian music to the valley, The One has been working with promoters, radio stations and concert venues. Brucks and Bjelland also talk to local churches, youth groups and Christian schools to promote the station and Christian music, and they have done their show live from the Family Christian Store.
“We do this because we are Christians,” Brucks said.
One sign of the show’s popularity is that kids have asked Brucks and Bjelland for their autographs. People often recognize them in public, they said, either by their faces or by their voices.
Karl Light, 50, said he has been a loyal The One listener since the station started broadcasting in 2002.
“The music has a message, and it’s a good message,” Light said. “Bryan and Deb are great. They’re very human and they have good hearts.”
As Brucks and Bjelland wrapped up their Tuesday show, they announced that rocker Rebecca St. James was playing at the Brick Breeden Fieldhouse in Bozeman on May 4. She is a Grammy Award-winning artist who has been on the top of Christian charts for several years.
“I’m really, really excited about this concert,” Bjelland said.
As the show ended, she thanked the listeners for tuning in.
“We’ll see you tomorrow,” Brucks said as he turned off his microphone and played another rock song.